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Promoting your homestead on Instagram is an effective way to develop your brand identity within your niche and engage with followers.
Social media has come a long way and is currently one of the best ways to promote your homestead to connect with other like-minded homesteaders or to showcase your homestead business. This post looks at using Instagram to promote your homestead and some simple steps to keep in mind.
Instagram has its own unique algorithm to help you show up to others like you and find new followers. If you’re not already sharing original content to Instagram or even better, via reels, then you may be missing out on a huge opportunity in the promotion of your homestead.
Reels specifically helps you reach a wider audience and is a real growth hack right now. Instagram introduced Reels to compete with TikTok so the opportunity to really grown your following and engagement with Reels is burgeoning right now.
So stay with me to read my 5 top tips to grow your homesteading social media organically on Instagram!
Promoting your homestead on Instagram – use your bio section strategically
Your profile and logo is the first thing people check after they’ve seen a post they like to see whether they connect with you or not. Make sure you keep the following tips in mind:
Profile picture: Use a clear picture that represents your homestead, your biz, or your intent. It can be a logo or pictures of the farm. The trick is to keep it simple and eye-catching but representative of you and your homestead.
Bio: Make it obvious what you do on your Instagram bio. You should also include your location so that people know if you are near them or not or whether they can connect with you, especially if you are selling things off the farm.
Website link: Include a link to your website. You can opt to choose a specific page on your website if you are looking to promote a certain service or product. If using a blog or writing frequently, make sure to add the current post you’re promoting in the website section if you’re looking for particular traffic or engagement from that post.
Develop a brand identity
Developing a brand identity for your homestead is important. You may choose to use the same filters or colour palettes, same style font or music – whatever you chose, make it so that when people see your content they can attribute it to you.
Try and do as much original photography as possible. You don’t need a flash camera to do this as your photographic style will be evident regardless of your medium! Your editing and photographic style is unique to you, so make sure it shines on your feed!
Your brand identity is also a bit of you. Promoting your homestead is promoting your lifestyle, your home and your beliefs so make sure the brand identity you develop is something you feel a connection with and won’t tire of. Don’t use loud or bold colours just because someone says it’s a good marketing technique – but use things that resonate with you and give you joy.
Use location-based hashtags
You can include up to 30 hashtags in every post. You will want to use them all to successfully promote yourself and your homestead. You want to consider choosing hashtags that are relevant to your industry. The gold mine though is use hashtags related to your location.
For example, if you are near Beaudesert, Queensland area, then you may want to use hashtags like #beaudesert, #scenicrim, #queensland, and #southeastqueensland in your posts. It helps you get seen by those local to you and are more willing to interact with your profile because of it.
Learn about the effectiveness of Reels, and use them regularly
Use the best features Instagram has to offer! Instagram Reels has now been changed to 90 seconds, meaning you can develop longer reels with better content!
Reels are a unique way of presenting content and Instagram would like us to use it more. And because Instagram wants us to use it to more, the algorithm will lean toward the promotion of content to you and to others when it comes as or from a reel.
Use reels in some of the following ways:
- Show a day in the life
- Show a product you develop or produce on the homestead
- Take your followers behind the scenes on chore day
- Introduce yourself and tell your story
- Show a before and after
- Take them on a project tour
- Show a tutorial or brief DIY
- Offer tips and tricks
- Give a sneak peak into something new on the homestead
- Do a reel on a current trend
- Repurpose an old video or post
- Promote blog and vlog posts
- Highlight another homesteader/follower or collaborator
- Create a listicle
- Answer FAQs
- Teaser posts on new content
It sounds cliché, but it’s true. The more you post, the more your follower growth rate increases. Tailwind estimate that 7+ posts per week can grow your social media following by up to 56% – if you have a social media plan and a posting schedule then this is relatively easy, especially using something like Tailwind, Buffer or even parent company Meta’s Meta Business Suite.
Developing a content posting schedule is important outside of your adhoc posts of random, fun or interesting things you want to post at a point in time – so make sure you utilise a bit of planning and scheduling to make sure your content is front and centre in a number of places.
Using Meta or any other scheduling app allows you to create cohesive content across a number of social media platforms and post them all at once. I also use Canva – a lot – and that helps me keep not only my branding consistent, but I can work on content in my ipad, laptop, or iphone, on the go, in a rush and really any time I have some spare time.
Dedicating an hour or two a week for social media content scheduling is important for brand cohesiveness.
Do you have any other tips or hacks that are useful for Instagram? If you do, comment below or share your views with us on social media!
To read the other articles in this series:
- 10 ways to promote your homestead on the internet
- Why blogging for homesteaders is still relevant
- How to use Google Trends and SEO to write the best social content
- How to use social media for your homestead business